Online Marketing Strategies - Don't Miss Any!
The fact is that you need to be doing multiple things if you're really going to see some long term success. So let's take a few minutes to do a quick review of some of the main online marketing strategies that you can use to promote your site.
A Note About Using Online Marketing Strategies
Below I'm going to briefly talk about a bunch of different online marketing strategies that you can use. I don't want you to get overwhelmed, but you need to look at your own business model and see how you could take advantage of testing these different strategies. Test, tweak, find what works, and then optimize what works!
Good Old SEO
This is probably the one marketing strategy that everyone wants to learn how to do, and honestly should learn how to do. And for good reason! How could you pass up tons of free traffic if you can get ranked for the right keywords? It can really be a great thing!
SEO is a great thing, but you really need to be aware that it takes a lot of time and effort before you'll see any really good results with it. Have the fortitude to stick with it and eventually you'll see results come in and you'll start getting traffic.
Social Media Marketing
Social media optimization and marketing a newer online marketing strategy, but it can be a great way to bring in additional traffic, get exposure, and links. Use sites like StumbleUpon, Digg, Reddit, Facebook, and others to increase your exposure and traffic.
PPC
I know that the big concern on this on is spending too much. Don't worry, you have to set up budgets these days to make sure you don't over spend. PPC can be a great way to generate traffic if you know what you're doing.
Here are 3 reasons why you should learn how to do PPC: you can do really good testing with PPC; you can target more phrases with PPC than you can with SEO; you can get traffic faster with PPC than you can with SEO;. Learn how to do it, then take use it to your advantage!
JV Partnerships
Here's a basic example of a joint venture: Let's say you have a site that sells home theater products. Well, what if you went and found a popular home theater blog and made them an offer where you would give them a promo code that they can give to their readers. If any of their readers use that code on your site you'll split the profit with them. This way you both benefit from the agreement!
Email Marketing Campaigns
You've all heard by this time I'm sure of the value of building a list. Have a newsletter that you send out every week or two, but make sure that you're giving out valuable content and not just advertisements. This is a great way to keep in touch with current and potential customers. It gives you the chance to have multiple touches with these people.
Shopping Networks/Sites
If you're running an online retail business, whether it is with your own warehouse or through dropshipping, this is one strategy you should really look into. There are a lot of sites out there that shoppers are already using to find good deals. These include Shop.com, Amazon.com, Shopzilla.com, Shopping.com, Google Base, and others. Most of these run of a PPC-like program, but some are even free like Google Base. Check them out since they can really bring you some targeted customers!
Final Thoughts on Online Marketing Strategies
So there you have a short list of some of the different things you can do to promote your site out there. This is not meant to be an all-inclusive list of all the things you can do, but this should get you started. Think about your site and model, and think about which of these approaches could work for you. For example, if you have an affiliate site you won't really be able to use shopping networks the same way a retail site would.
My hope is that after reading this article you understand that there is more to do than just SEO. Use some of these other online marketing strategies. As mentioned before do some testing to see what works for you. Then make the most of it! - 20759
A Note About Using Online Marketing Strategies
Below I'm going to briefly talk about a bunch of different online marketing strategies that you can use. I don't want you to get overwhelmed, but you need to look at your own business model and see how you could take advantage of testing these different strategies. Test, tweak, find what works, and then optimize what works!
Good Old SEO
This is probably the one marketing strategy that everyone wants to learn how to do, and honestly should learn how to do. And for good reason! How could you pass up tons of free traffic if you can get ranked for the right keywords? It can really be a great thing!
SEO is a great thing, but you really need to be aware that it takes a lot of time and effort before you'll see any really good results with it. Have the fortitude to stick with it and eventually you'll see results come in and you'll start getting traffic.
Social Media Marketing
Social media optimization and marketing a newer online marketing strategy, but it can be a great way to bring in additional traffic, get exposure, and links. Use sites like StumbleUpon, Digg, Reddit, Facebook, and others to increase your exposure and traffic.
PPC
I know that the big concern on this on is spending too much. Don't worry, you have to set up budgets these days to make sure you don't over spend. PPC can be a great way to generate traffic if you know what you're doing.
Here are 3 reasons why you should learn how to do PPC: you can do really good testing with PPC; you can target more phrases with PPC than you can with SEO; you can get traffic faster with PPC than you can with SEO;. Learn how to do it, then take use it to your advantage!
JV Partnerships
Here's a basic example of a joint venture: Let's say you have a site that sells home theater products. Well, what if you went and found a popular home theater blog and made them an offer where you would give them a promo code that they can give to their readers. If any of their readers use that code on your site you'll split the profit with them. This way you both benefit from the agreement!
Email Marketing Campaigns
You've all heard by this time I'm sure of the value of building a list. Have a newsletter that you send out every week or two, but make sure that you're giving out valuable content and not just advertisements. This is a great way to keep in touch with current and potential customers. It gives you the chance to have multiple touches with these people.
Shopping Networks/Sites
If you're running an online retail business, whether it is with your own warehouse or through dropshipping, this is one strategy you should really look into. There are a lot of sites out there that shoppers are already using to find good deals. These include Shop.com, Amazon.com, Shopzilla.com, Shopping.com, Google Base, and others. Most of these run of a PPC-like program, but some are even free like Google Base. Check them out since they can really bring you some targeted customers!
Final Thoughts on Online Marketing Strategies
So there you have a short list of some of the different things you can do to promote your site out there. This is not meant to be an all-inclusive list of all the things you can do, but this should get you started. Think about your site and model, and think about which of these approaches could work for you. For example, if you have an affiliate site you won't really be able to use shopping networks the same way a retail site would.
My hope is that after reading this article you understand that there is more to do than just SEO. Use some of these other online marketing strategies. As mentioned before do some testing to see what works for you. Then make the most of it! - 20759
About the Author:
Dan Patterson is passionate about internet marketing. Visit his site eCommTips.com for more information about the best online marketing strategies.
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